The salon & spa business is hands-on and customer-centric, and most salon owners spend their time doing what they do best — making their clients look and feel their best.
Since much of your focus is on the customers you have, finding the time to figure out how to bring more customers into the door can be challenging. Before you expand your marketing, there are a few basics needed to be sure your efforts will be effective:
Many salons and spas are starting to embrace selling retail products online and offering the ultimate shopping experience for their customers. They find it quick and convenient, and the way their clients want to shop. If you're not taking advantage of this powerful sales platform, your business is missing the opportunity to service your clients while increasing your potential earnings.
However, as wonderful as the opportunity is to sell online; there are still lingering doubts from many salon and spa owners. Below we've addressed some of the concerns:
One of the best ways to advance your salon or spa and gain credibility is to promote it online. Here are the top 15 ways to get your business noticed in the digital world. Sign up for online listings — If your salon or is not listed on NAP (stands for name, address, phone) listing…