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Win Beauty Solutions LLC aquires LOR

Posted on 2023-06-02

New distribution company Win Beauty Solutions taps Scott Missad as CEO, acquires Life of Riley Salon Supply

New professional beauty distribution company provides entrepreneurial distributors with exit strategies that maintain their culture and management, while helping salon owners and hairdressers achieve their highest levels of success.


May 30, 2023— Win Beauty Solutions announces its formation to become the next leading distribution company in the Professional Beauty Industry. Win Beauty Solutions offers a new, nationally-fueled, locally-controlled approach to distribution that maximizes best practices to support salon owners and hair stylists. Its mission is to help beauty professionals achieve the highest level of success through top products; caring, local support; and salon-tested business systems used by top salon owners and hair stylists across the country.

The new company has tapped multi-faceted industry veteran and salon owner/hairdresser advocate Scott Missad as CEO. Throughout his four decades of leadership in the Professional Beauty industry, Missad has created and built beauty and personal care brands including Redken, Aquage, Rusk and more; led distribution companies, including Beauty Alliance; headed the Gene Juarez® upscale salon, day spa and cosmetology academy chain; launched Strictly Business™, a business education company for beauty professionals; and more.

“I am incredibly enthusiastic about returning to my roots of serving the hairdressing community,” says Missad. “Win Beauty will combine the resources and sophistication of the large national distribution companies with the personal touch of the local independent distributors who know their customers personally and are dedicated to supporting their success.”

Win Beauty Solutions’ first acquisition is Largo, FL-based Life of Riley Salon Supply, LLC, the family-owned, locally operated boutique distributor of rising-star brands, which celebrates its tenth anniversary this fall. Life of Riley Salon Supply serves salons, spas, barbershops, and beauty supply stores in 14 states plus Puerto Rico through its 36 salon consultants and 17 sub distributor store locations.

Following the acquisition, Life of Riley Salon Supply’s president and co-founder Kelly Huether has been named Vice President of Distribution Development at Win Beauty Solutions. He will re-unite with Missad to seek distributor and sub-distributor candidates throughout North America. Both career-long veterans of the Professional Beauty Industry, Missad and Huether were instrumental in building the Beauty Alliance network.

“Over the years, Bob Larson, my lifelong friend and business partner at Life of Riley Salon Supply, and I have been approached by many groups that wanted to buy Life of Riley, but inevitably, all of them wanted to abandon our name, our heritage and possibly even some of our employees who helped build the company,” says Huether. “Win Beauty Solutions was quite the opposite. They embraced our name, our heritage and, most importantly, the employees and customers who helped build this business. Not only will our employees keep their jobs, but they are motivated to add fuel to the fire and help Life of Riley grow and expand into more states. I am excited to work with Missad again and know that we can provide the most attractive and viable option for Professional Beauty Businesses that are seeking options when they want to retire, exit or grow their distributorships.”

For more information about Win Beauty Solutions, contact Missad at scottm@winbeautysolutions.com or Huether at kellyh@lifeofrileyss.com.